Volume 7, No. 4 Published by Assessment Resource Office,
Eastern New Mexico University Date: 3-26-98
Non-Academic Assessment Reports
This issue of the DATAWave provides a sampling of the initial outcomes assessment
results for AY 96-97 for Easterns non-academic departments which have
filed summary reports pursuant to the Non-Academic Outcomes Assessment Plan
adopted by the Board of Regents. These are only selected portions of the
results. Although the selection and inclusion of these highlighted portions
in this DATAWave were not random, neither can it be said that there was any
particular formula for selecting the included highlights. It is our hope
that they give you a flavor of the goals and accomplishments of the various
departments and the means of measuring those accomplishments.
Larry N. Smith, J.D.
The criteria of having 75% of students satisfied that "admissions counselors
respond to prospective students' unique needs and requests" was met (76.2%).
The criteria of 9,277 qualified inquiries from first time freshmen was not
met, 8,110 having made inquiries.
The criteria of 1,202 applicants of first time freshmen for the fall term
was exceeded, 1,284 having applied.
The criteria of 1183 first time freshmen being accepted for the Fall term
was not met, 917 having been accepted.
The criteria of 532 students matriculating for the Fall term was not met,
488 new freshmen having matriculated.
A Director of Recruitment and a new recruiter for southeastern New Mexico
were hired as part of new strategies and to bolster a lack of personnel that
was a weakness in the program.
A Web page went on line in July 97, and an Internet application is
In Spring 97, working with the Assessment Resource Office, Alumni Affairs
conducted a survey of alumni.
The criteria of 85% of alumni being pleased with the services of the Alumni
Affairs Offices was achieved, according to respondents of the alumni survey.
All Alumni Affairs events, including all Homecoming activities, award of
Alumni Association Scholarships, mailings, and contacts included in the criteria
were conducted successfully.
One of the many strengths listed was the upgrading of technology in the office
with the Equifax and Blackbaud programs, which will increase effectiveness
in the areas of tracking graduates.
Assessment Resource Office
Each academic discipline, except four that had special circumstances, reported
on their outcomes assessment plan, meeting the criteria set.
Every non-instuctional unit implemented an outcomes assessment plan.
The CAAP test was administered to more than 300 students, the CIRP Freshman
Survey to more than 400 freshmen, the CIRP College Student Survey to 140
graduating seniors, and an Alumni Survey was conducted, meeting criteria
14 DATAWaves were produced/distributed.
Seven faculty were presenters at NM Higher Education Assessment Conference,
exceeding criteria by two.
Strengths were in comprehensive array of assessment, regional and national
leadership in assessment, and high campus involvement; weaknesses included
the need for more faculty, staff, and student involvement.
Eastern met its criteria in abiding by all NCAA and Lone Star Conference
rules and regulations.
The Fall 96 student athlete mean GPA of 2.74 was greater than the student
body mean GPA of 2.6, meeting its criteria; and all student athletes declared
a major in the 5th semester, an NCAA requirement.
The Athletic Department did not report on whether it met its goal of
competitiveness in the Lone Star Conference.
70.1% of students, faculty, and staff strongly agreed that the Intramural
and Recreational staff were responsive to their needs; 79.1% responded that
staff were polite, courteous, and responsive; and 67.3% responded that they
were able to meet their recreation and athletic needs through services provided
by Intramural and Recreational Services. Although the assessment criteria
was 80% in each of these areas and improvement is sought, the results were
generally considered good.
New inventory items increased by 4%, doubling the criteria set.
A goal of 80% strong satisfaction with the total number of products offered
was met in the area of ENMU clothing and merchandise with an 80.8%. School
supplies was 77.2%, cards and gifts 75.5%, textbooks 62%, general and reference
books 61.1%, and computer/software products 46.2%.
The 80% strong satisfaction criteria were achieved in the two areas of courtesy
of personnel and knowledge of personnel about Bookstore products.
Gross sales for the fiscal year increased by 3.65%, falling short of the
5% criteria. The shortfall was attributed to a decrease in enrollment and
lower interdepartmental sales, compared to the previous year.
FM radio expanded broadcast hours from 19 to 24, eliciting positive listener
feedback and meeting assessment criteria.
The goal of completing a feasibility study regarding expanding the KENW-TV
hours from 19 to 24 was met, but funds to implement the service do not exist.
The goal of implementing this service will continue to be pursued.
A set of criteria involving increasing the student employees working in FM
radio was achieved.
The criteria of working with the Mass Communications Department to lift the
class size limits and prerequisites for Broadcast Workshop was not implemented,
though the MCD is taking such measure under advisement.
Four channels were installed to each TV receiving site, achieving an assessment
criteria and resulting in additional ITSF services available at each site.
Non-linear editing equipment was purchased and installed in the radio and
TV news operations, resulting in better quality production.
Criteria for designing and installing a University owned talk-back conferencing
system was not implemented. This project is still in the design and FCC licensing
stages, and funding is still a question. If funded and achieved, the system
will allow continuous, real time audio, fax, and computer connections without
purchasing lines from telephone companies and will include high speed computer
circuits to allow University computing systems to be hooked together at Portales,
Roswell, and Ruidoso.
The criteria of staffing the GAAS Center for 85 hours per week was implemented
and achieved in that the Center was staffed approximately 93 hours per week
during both the Spring and Fall semesters.
Each student staff member attended 40 hours of training annually, meeting
the criteria set.
The criteria of 2,500 facilities events per year was implemented. 2,063 events
Strengths of the program centered around good staff, good morale, team work,
and customer service.
Weaknesses of the program centered around lack of funding to improve facilities
and provide more space, lack of adequate staffing, and lack of equipment.
The goal of assisting more than 2500 students and alumni was met by 2769
office contacts and 870 attendees at presentations and workshops.
The goal of registering 80% of graduating students with Career Services was
achieved for student teachers (94%), but not overall (53%).
The goal of 160 students participating in on-campus interviews was achieved.
The goal of disseminating 20,000 individual job announcements was achieved.
24,588 were announced.
467 students attended Career Day, exceeding the goal of 400.
66 school districts participated in the Teacher Fair, exceeding the goal
Few companies and school districts responded to surveys regarding satisfaction
with Career Day and the Teacher Fair, prompting Career Services to contemplate
redesigning the surveys.
The Cooperative Education Program made 57 placements, exceeding the goal
by 27. Verbal communication with employers indicated 100% satisfaction with
the Cooperative Education Program.
Center for Teaching Excellence
The criteria of publishing and distributing four issues of the public school
edition of Teaching Excellence newsletter to 22,000 public school teachers
was exceeded. Five issues were published and distributed, two of which were
also sent to accredited non-public schools.
Due to illness of layout personnel, the criteria of distributing three issues
of the higher education edition of Teaching Excellence to 2,800 university
professors was not met. Two issues were published and distributed.
In an annual survey, in which the criteria implemented was 80% agreement
regarding CTE effectiveness at disseminating information on effective teaching,
ability to get assistance from CTE, and CTE being an important source in
activities of professional educators, those responding indicated 100% agreement
in all these categories.
The CTE resource center exceeded its 40 hours per week criteria by being
open 52 hours per week for teachers, professors, and students.
Strengths: Keeping classroom research innovative in the state, and keeping
educators informed of educational opportunities.
Weakness: Lack of financial resources to expand program, especially in areas
of training in data analysis, grant writing, and integrating technology into
The criteria of processing 95% of requisitions within one day of receipt
by the Business Office was implemented and achieved.
The criteria of processing interfund transactions within five working days
of receipt by the Business Office was implemented and achieved.
The criteria of the external audit verifying compliance with the state purchasing
code was achieved as no instances of non-compliance were identified in the
Assessment criteria of 80% of survey respondents agreeing that budget and
expenditure information was accessible was not implemented, nor was the 80%
criteria as to whether the purchasing staff is helpful in the procurement
of goods and services.
The goal of less than 5% of accounts receivable being deemed uncollectable
was met, according to the external audit.
Strengths: Accurate and timely processing of transactions and good service
to the University.
Computer Services set numerous criteria, only a fraction of which can be
The criteria "to gain regional and national recognition for ENMU" was achieved
and included work with various groups including K-12 teachers in the use
of technology in the classroom, the results evidenced by the Pew Award, Network
of Champions, and Western Governors University.
The intended outcome of addressing capacity issues on the network while moving
to a high speed backbone remains, in most cases, a series of "open projects."
The criteria relating to faculty training was met by providing workshops
and one-on-one training, resulting in more versatility in faculty and technology
integration into the classroom.
Criteria of "touch tone registration" was achieved, and students can now
register from anywhere in the world.
The criteria to review and make recommendation for new administrative software
was implemented and achieved. RFP was released October 15.
The student email capability was upgraded by placement of a new system.
The objective of providing ENMU with stability, currency in technology, and
support ability of hardware and software, an objective with ever changing
infrastructure needs, was met in some cases but remains an "open project"
in others. One result was completion of new wiring in Roosevelt, Williamson
Liberal Arts, College of Business, and the Computer Center.
Counseling and Testing
A crisis intervention objective was represented by two different criteria:
One, to have a staff member at the counseling center to respond to crisis
calls, and another, to respond to the crises needs of Residential Life. The
former was implemented and achieved by a 24 hour a day, 7 day a week crisis
line, the latter by a new protocol and increased response time to Residential
Lifes needs (five incidents in the academic year).
The personalized counseling services set a criteria of counseling and tracking
protocol and of seeing approximately 1,600 clients/students per calendar
year. The criteria was implemented but not achieved as 1,190 students were
served, and the protocols set were partially executed.
The criteria for providing professionally trained testing staff was implemented
and achieved as staffing and training conforms to national and ENMU standards.
Office of Development
The strengths include stability and leadership of the Friends of Eastern
Foundation, strong oversight by the investment committee, increased training
in using the records database, and a well trained, cooperative office staff.
The weakness cited was lack of time to devote to development and fund raising
activities due to the sharing of directorship with Alumni Affairs.
The criteria of raising $400,000 in private gifts for FY 96-97 was implemented
and achieved, $442,399 having been donated.
The report indicates that, although several criteria were not implemented
and not achieved, a re-examination of criteria is in progress in several
areas of endeavor, which would indicate that a revised assessment plan may
result. A priorities change was cited as a result of a change in directorship
during FY 96-97.
The change in organization of, and directorship of, Extended Learning has
resulted in a process which includes re-evaluation of the outcomes assessment
plan. That evaluation is in progress, and a revised plan will be available
for review in time to become involved in the next reporting period.
All of the criteria related to the outcome "monitor compliance of federal,
state, and institutional rules and regulations" were implemented and achieved,
resulting in cleaner files and reduced mistakes.
The 75% satisfaction criteria with regard to student satisfaction with the
helpfulness of financial aid counselors and the timeliness of announcing
financial aid awards were implemented but not achieved. However, satisfaction
with helpfulness of counselors did increase from 44.6% to 52.8%.
The criteria of creating a WWW Financial Aid site was not implemented, but
the process of creating the Web page is under way.
The criteria of identifying and awarding all sources of available aid was
implemented and achieved; all funds having been expended and none returned
to state or federal program. This leaves Eastern in a position to make a
case for increased allocations.
The weakest aspects of the program were deemed to be the software provided
by CMDS and a forced relationship with a third party software servicer.
The criteria "all graduates will complete a course of study approved by a
major advisor, a committee of Graduate Faculty, a Graduate Coordinator, the
Dean of the College, and a Graduate Dean" was implemented and achieved.
Three criteria for 75% satisfaction of students with regard to the opportunity
to engage in research, the overall educational experience of the Graduate
program, and their development of a sense of professionalism, were all
implemented but not achieved as there were insufficient responses to the
survey. However, the fact that all of the special appropriation provided
by the state for research was used and that the Friends of Eastern provided
more, are deemed evidence and indicators that appropriate research opportunities
Development of a comprehensive recruiting plan, with target student enrollment,
was implemented. The plan has been partially developed and remains a work
The development of new recruiting materials was implemented and achieved.
This is considered an ongoing process.
Grants and Contract Management
All criteria involving assisting faculty and staff in the development of
grant proposals for external funding were implemented and achieved.
All criteria involving budget and fiscal matters and involving compliance
with all state, federal, and University regulations were implemented and
achieved. No audit exceptions were found.
The criteria of distributing and collecting 30 proposal packets was implemented,
but not quite achieved. 28 proposals were submitted.
Health Services saw 5,959 students for acute primary care, exceeding their
criteria of 5,000, which was used as a baseline goal. The projection is that
this client load can be increased through time management and cross training
The criteria of seeing 500 students for family planning purposes was implemented.
454 such students were seen, but because the student demand for this service
is very high, cross training of staff has been instituted to meet the demand.
The criteria to fill 800 prescriptions was exceeded. 1371 prescriptions were
filled. The pharmacy will be slightly expanded.
The criteria of seeing 200 students for HIV testing was exceeded. 300 clients
were seen for screening and education.
The criteria involving generating income equal to the original cost for pharmacy
acquisitions was implemented and achieved. Income exceeded cost.
Housing and Residence Life
78% of students with residence hall experience were satisfied that "residence
hall staff are concerned about me as an individual," exceeding the 70% criteria
that had been implemented.
A criteria implemented was that eight times per semester residents will have
the opportunity to attend a social or educational program exclusively for
hall residents. The criteria was achieved with over 500 social and educational
events in the academic year.
"Students who live in the residence halls will be retained at a rate greater
than non-residents." That criteria was achieved. Freshmen Fall 96 to
Spring 97 retention was 92.59% for residents and 82.20% for others.
The Freshmen Fall 96 to Fall 97 retention rate was 64.4% for
campus residents and 51.4% for those who resided off campus.
Among weaknesses cited are needs for upgrading old facilities and more computer
access in halls.
An audit schedule was prepared and submitted to the President and Audit and
Finance Committee of the Board of Regents, implementing and achieving the
criteria set in that regard.
All audits performed were in compliance with professional standards and the
policy statement on audits, achieving the criteria set.
Special projects were undertaken in the areas of records management and updating
and distributing the Administrative and Governance Policies and Procedures
Manual, achieving the criteria set for special projects.
Annual internal review and assessment of ACS 101 classes resulted in 73%
of students grading the course as A or B (on an A through E scale) as to
the first goal of the course, and 76.4% grading as A or B on the second goal
of the course. This achieved the goal of the criteria. The two goals graded
were (1) "empower students to become successful learners at the college level,"
and (2) "empower students to develop a realistic sense of themselves as healthy
and intelligent people who have the tools to learn, grow, and be successful
citizens in a university, professional, public, and global community."
The tutoring program assessment criteria were implemented and achieved, as
evidenced by 95% of students rating their tutor as above 4.0 on a 5.0 scale,
and 95% of students rating the tutoring services as a whole as above 4.0
on a 5.0 scale (average 4.7185).
Some new means of increasing the visibility of the tutoring program have
been instituted as a result of the assessment showing that improvement was
needed in that area, as well as the areas of communication with faculty and
increasing the tutoring staff to meet student needs.
The criteria "the collection will contain materials equal to the mean (50%)
number of the CHE cohort holdings in each discipline listed in the University
catalog" was implemented and achieved for 17 departments.
The criteria "the collection will grow 5% every year" was not achieved. 9,000
items were added to the library collection in FY 96, and all acquisition
funds were spent, resulting in the conclusion that a more practical measure
of growth should be adopted.
A criteria set was that 60% of the $500,000 collection money spent would
reflect faculty choices. That criteria was implemented and achieved. 94%
of all faculty recommended purchases were made, and 89% of money was spent
as planned in departments.
Assessment of student satisfaction with "I can find most of the materials
I need" fell slightly short of the 80% criteria established, but achieved
From students completing surveys, the library received a 94% for helpfulness,
92% for responsiveness, and 71.6% for students being able to find most of
the materials they need. The percentages reported represent the two highest
responses on those response scales.
The 80% criteria set for faculty agreeing strongly that "students are able
to find the necessary materials for their courses" was not achieved. 42.4%
of faculty rated the library as "good" or "excellent" in this area.
News Services implemented and achieved all its criteria for its objectives
of obtaining quality publicity about ENMU in the media and producing a quality
newsletter, Connections, for ENMU staff and friends four times each year.
With regard to its paid advertising criteria, New Services produced award
winning TV and radio spots and print ads targeted to potential students at
least three times per year.
A Physical Plant Service Guide was developed and disseminated, achieving
the criteria set.
Better tracking of work orders and other reports was achieved due to the
purchase and operation of the Computer Assisted Maintenance Management Program.
The 80% criteria was met when 80.1% of surveyed staff, administration, and
students agreed that the buildings and grounds of the University are well
The strengths listed were that Physical Plant is becoming more service oriented,
and that the overall assessment is positive.
Planning and Analysis
All task requests, annual reports, surveys, and data analysis projects set
as criteria were implemented and achieved, providing the information required
by University academic and administrative departments, as well as outside
groups and governmental agencies, including providing all required data to
the Commission on Higher Education on time.
One discipline-based assessment criteria was that "at least four academic
units will use Educational Testing Services major field aptitude tests per
year." The criteria was implemented and achieved in that eight academic units
used ETS in AY 96-97.
All of the criteria for preparing room schedules for classes and maintaining
records of space utilization for facilities allocation and in support of
capital improvement were implemented and achieved.
The criteria "to respond to 50 or more requests per year for scheduling of
rooms for special events" was achieved, over 400 such requests for faculty,
students, and staff having been completed.
With regard to its affirmative action, mandated equity, and human relations
services, it was noted as a strength of the program that the University was
able to resolve all known formal and informal grievances promptly, thoroughly,
87% of more than 800 students responding to the Student Satisfaction Inventory
in Spring 97 indicated that they were neutral or satisfied with
registration personnel, exceeding the 80% criteria.
79.1% of students completing the SSI indicated that they were neutral or
satisfied with their ability to register for classes they needed with few
conflicts, barely missing the 80% criteria implemented.
A criteria for developing a Registrars Web page to inform prospective
students was achieved. It also enables alumni to request transcripts on the
The criteria of early registration for 2,500 or more students was implemented
and achieved. In Spring 96, about 2600 students registered early for
The enhanced promotion of student events by the submission of a promotional
campaign by responsible student organizers was implemented and achieved as
Five students were recognized as outstanding students at the awards banquet
held April 23, 1997, exceeding the criteria set at three students.
Student Support Services/College Success Program
Three of the criteria that were implemented were of the low income, first
generation, and disabled students who exhibited academic deficiency and/or
lack of direction and who were selected for the program, 60% of freshmen
should be retained for their second year, 50% of sophomores for their third
year, and 40% of program participants should graduate within six years of
their first matriculation. All of these criteria were achieved in the following
|* Of the 148 freshmen students invited to the program in Fall 96
and Spring 97,
66% (98) remain in school.
|* Of the 175 students who enrolled first for the 95-96 academic
remained in school for the 96-97 academic year.
|* Of the 138 new students selected for the 90-91 academic
year, 54% have
graduated with a bachelors degree.
The criteria of identifying and selecting 1,200 students per year to participate
in the Talent Search program was achieved. The total was 1,376. 1,127 of
those were both first generation college prospects and low-income.
100% of the 11th and 12th grade students in the program received information
regarding financial aid, the ACT, and admissions.
The criteria of 150 program students visiting the ENMU campus for a tour
and programming was exceeded. 207 visited ENMU.
31 schools and agencies in the seven county area served were visited on a
regular basis by Talent Search personnel, exceeding the criteria set.
Many of the criteria for telecommunications relate to the criteria addressed
in the Computer Services report in this DATAWave.
Many (too many to mention all here) of the criteria that relate to the
outcome/objective "providing the students, faculty, and staff with the most
technologically advanced voice and data communications
" were achieved,
and significant progress was made on the others which remain, by their nature,
A criteria implemented and achieved was that "five or more workshops will
be given to University groups on crime prevention and suppression." The response
by students was favorable.
The criteria to "employ six sworn peace officers" was met.
University Printing Services
To achieve one criteria, Printing Services purchased a photo imager to produce
negatives for the computer to save materials and staff time.
The criteria with regard to volume of duplicating and printing were to maintain
the same volume of the previous year. In duplicating, that criteria was achieved;
and in printing, the volume fell off by only 1.5%, which is explained by
budget cuts which are not in the control of Printing Services.
All available funds were expended in an increased emphasis of television
advertising to support registration and Easterns image; however,
insufficient funds were available to achieve the 5% increase criteria for
News/feature releases and media distribution was increased by more than the
5% criteria as measurable in column inches printed and released and television
time. Major new announcements such as the Pew Award, best college buys, and
North Central accreditation were factors.
Strengths of the program are deemed to be the quality of all University Relations
staff including New Services, Development, Alumni Affairs, and Printing.
The reported primary weakness of the program centers around lack of funds
for sufficient advertising time and space and for additional staff to take
the University Relations programs to another level.
The criteria of 85% of senior students enrolling in an institution of higher
education in the Fall semester was achieved when 89% were enrolled.
One of the criteria achieved was a comprehensive Summer Upward Bound component
for pre-college students. The students completed an average of 218 hours
of class during the Summer of 1997, including daily instruction in math,
English, science, computers, communications, current events, Spanish, study
skills, and careers.
Achieving the criteria set, 100% of the program participants completed a
comprehensive needs assessment which included the Stanford Achievement Test.
Strengths of the program were that 67 participants were served during AY
96-97; students spent an average of 32.25 hours at the Saturday meetings
on academic activities and 13.5 hours on cultural and social activities;
an extensive tutoring program was offered in both the summer component and
the academic year; and the students learned to interact as a group and become
responsible for their academic endeavors.