At ENMU we offer several emphasis programs for our Bachelor of Business Administration (BBA) degree. Emphasis areas for the BBA are available in:

Marketing

Marketing is a growing field that requires strong communication skills and creative thinking. If you want to work in the business field, but want a new challenge every day, a Bachelor of Business Administration with an emphasis in marketing will open doors for you to specialize in advertising, sales, marketing management, retailing, marketing research and product management.

Application for This 100% Online Program

Learning Format For Marketing

Our BBA in marketing can be completed 100% online, with students completing assignments, readings, tests and projects throughout the semester. Recorded lectures via Mediasite will connect you with professors and other students. Student participation, using Mediasite, Blackboard and Collaborate is done both during actual class time and on your own time. This means some classes will flex around your schedule, while others give you the benefit of engaging with professors and peers during class time.

Advising for Marketing

As a business student, we are committed to helping you complete your degree as efficiently as possible. Throughout the program, we offer advising via phone or email and are always excited when students reach out to us.

Business Resources

At ENMU we want to make sure you get the help you need. We offer several tutoring services, including the Online Writing Center (OWL), which is only for distance education students. The OWL is available to help you improve your writing and help you clearly communicate for written, school related projects and assignments. We also have online databases, journal articles and eBooks accessible through the Golden Student Success Center. Since ENMU has a dedicated distance education librarian on staff, you’ll always have the help you need to take advantage of library resources.

See our distance education library services >

Our department also has graduate assistants available to assist you. For questions and concerns about business homework assignments, projects and grades please email or call your professor.

Affordable Bachelor’s in Marketing

Eastern New Mexico University has the second lowest bachelor's and master's-level tuition in the state of New Mexico, and has one of the most affordable tuition rates in the United States. Once you are an enrolled marketing student you are eligible to apply for scholarships through the ENMU Foundation.

More Information on ENMU Scholarships

Career Opportunities in Marketing

With a degree in marketing you may pursue careers such as:

  • Marketing manager
  • Sales representative
  • Marketing specialist
  • Sales manager
  • Public relations specialist
  • Account manager
  • Human resources specialist
  • Business intelligence analyst
  • Operations manager

In addition to great faculty, Counseling and Career Services offers free job placement assistance to all students, so if you are looking for another job, we can help you.

You can find additional information about the Bachelor of Business Administration degree, including the courses you will take when you major in business administration with one of the emphases above.

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Interim Dean

Office Location: College of Business (COB), Room 207

Phone: 575.562.2343