At ENMU we offer several emphasis programs for our Bachelor of Business Administration (BBA) degree. Emphasis areas for the BBA are available in:

• Applied economics and finance
• General business
• Hospitality management
• Information systems
• Marketing
• Personal financial planning

Marketing

Marketing is a growing field that requires strong communication skills and creative thinking. If you want to work in the business field, but want a new challenge every day, a Bachelor of Business Administration with an emphasis in marketing will open doors for you to specialize in advertising, sales, marketing management, retailing, marketing research and product management.

Application for This 100% Online Program

Learning Format For Marketing

Our BBA in marketing can be completed 100% online, with students completing assignments, readings, tests and projects throughout the semester. Recorded lectures via Mediasite will connect you with professors and other students. Student participation, using Mediasite, Canvas and Collaborate is done both during actual class time and on your own time. This means some classes will flex around your schedule, while others give you the benefit of engaging with professors and peers during class time.

Advising for Marketing

As a business student, we are committed to helping you complete your degree as efficiently as possible. Throughout the program, we offer advising via phone or email and are always excited when students reach out to us.

Business Resources

We want to make sure you get the support you need. We offer flexible tutoring services, including the ENMU Writing Center which is available to help you improve your writing and help you clearly communicate for written, school-related projects and assignments.

We also have online databases, journal articles and eBooks accessible through the Golden Library. ENMU librarians are available virtually, via phone and email to provide assistance, so you'll always have the help you need to take advantage of library resources.

See our distance learning library services

Our department also has graduate assistants available to assist you. For questions and concerns about business homework assignments, projects and grades please email or call your professor.

Affordable Bachelor's in Marketing

Eastern New Mexico University has the second lowest bachelor's and master's-level tuition in the state of New Mexico, and has one of the most affordable tuition rates in the United States. Once you are an enrolled marketing student you are eligible to apply for scholarships through the ENMU Foundation.

More Information on ENMU Scholarships

Career Opportunities in Marketing

With a degree in marketing you may pursue careers such as:

• Marketing manager
• Sales representative
• Marketing specialist
• Sales manager
• Public relations specialist
• Account manager
• Human resources specialist
• Business intelligence analyst
• Operations manager

In addition to great faculty, Counseling and Career Services offers free job placement assistance to all students, so if you are looking for another job, we can help you.

You can find additional information about the Bachelor of Business Administration degree, including the courses you will take when you major in business administration with one of the emphases above.