Personalized Learning

Personalized Learning

Because our class sizes are small, your professors really get to know you and are heavily invested in your success. Our faculty has real-world experience to help guide you every step of the way.

Flexible Online Program

Flexible Online Program

Flexible online courses make it easy for you to earn your degree while you balance full-time or part-time work and your personal life.

Great Deal

Great Deal

Many schools say they are affordable, but what does that mean? For us, it means our degree is one of the best deals you'll find among four-year colleges in the Southwest.

Student Success! That's What We're About!

Program Highlights

  • Higher Learning Commission (HLC) accredited
  • Trusted reputation among employers for providing top-quality graduates
  • Hands-on learning opportunities
  • Qualified faculty who care about your success
  • Small class sizes with a low 17:1 student-to-teacher ratio
  • Affordable tuition rates

Apply today or fill out the form to contact an advisor to see if this program is a good fit for you.

Apply now  View tuition  Visit campus

Get Started Today!

We'd love to hear from you! You can give us a call or fill out the form to get more information.


Pattarapong Burusnukul

Dr. Pattarapong Burusnukul

College of Business

Connect with us on Social Media

facebook instagram twitter

Program Details

This emphasis is perfect for those who know they want to become involved in the business world but do not necessarily know what they want to do. Think of the General Business emphasis as more of a generalist area than a specialized one. You will not become an expert in any particular business discipline but instead will have an opportunity to dive into all the business disciplines.

Choosing a general emphasis gives you the chance to customize your degree plan. It is also the most popular program in the College of Business. This customization allows you to study things that interest you and can help you shape your future. You are truly the master of your own destiny with a general business emphasis.

  • Customization possibilities.
  • Flexible career opportunities.
  • Breadth of business knowledge and skills.

Scholarships and Financial Assistance

We are committed to helping you finance your education. In addition to grants, loans and scholarships offered by Financial Aid and Enrollment Services, there are also many scholarships for current students available through the ENMU Foundation.

Learn more about ENMU scholarships

Learning Format

Our program is designed to be completed online, in person or with a combination of online and in-person, providing a flexible learning schedule that will work for you. You'll be completing assignments, readings, papers, tests and projects throughout the semester.

This concentration includes the following course format(s):

  • Courses where recorded and live lectures via Mediasite connect you with professors and other students on your own time (labeled "AW")
  • Courses that are completely online and offered through Canvas, with no recorded lecture or in-person students (labeled "WW")

Hands-On Experience/Special Opportunities

The program will work with students based on individual needs and personal goals toward future advanced degree and/or career.

Faculty and Advising

The program faculty are committed to responsible academic advising. This means we help you schedule the right courses at the right time to help you take the next step in your professional career. Faculty members are specialists in their areas of advising and are current with requirements for admission into the programs they advise so you get the academic advice you need, when you need it.

Academic Help and Resources

We want to make sure you get the support you need. We offer flexible tutoring services, including the ENMU Writing Center which is available to help you improve your writing and help you clearly communicate for written, school-related projects and assignments.

We also have online databases, journal articles, and eBooks accessible through the Golden Library. ENMU librarians are available virtually, via phone and email to provide assistance, so you'll always have the help you need to take advantage of library resources, even if you're sitting in front of your computer at home.

See our library services

Service and Mutual Interest Organizations

If you would like to get more involved, ENMU provides the opportunity to use the skills you'll gain while working on your degree to hold leadership positions in our many organizations. At ENMU, you will be able to explore more than 50 student organizations that range from academic, cultural, multicultural, service, special interest and fraternities/sororities.

If you see a need for an organization we don't have, you can even start your own.

See student organization information

Career Opportunities

This emphasis area prepares you for careers where you could apply universal knowledge and analytical skills to any business related activities of the organization or toward your own entrepreneurship.

Career Services for Students

Career Services offers free job placement assistance to all ENMU students, so if you are looking for a job, we can help you find it.

We offer many resources including various workshops throughout the year covering topics like resume writing, interviewing for jobs, and more! As an ENMU student, if you’re interested in individual help for things like networking, social media for success, resume writing, and mock interviews, our staff is available to help.

Read more about career services for students

Additional Degree Information

You can learn more about this degree and view course information in the Undergraduate Catalog.

Read more about the BBA emphasis in General Business courses


Complete the form below to get more information about our BBA Emphasis in General Business