Steve Loy — Gratitude and Grit

Steve Loy

Steve Loy — Gratitude and Grit

Steve Loy (35) chases down an opposing quarterback during the 1972 football season.
Steve Loy (35) chases down an opposing quarterback during the 1972 football season.

If you ask Steve Loy (BS 74) to define his experience as an ENMU student, he'll refer to the "Two Gs," Gratitude and Grit.

"I felt great gratitude for the opportunity to go to college thanks to Eastern," Steve said. "I got a football scholarship to go to college when most universities didn't know who I was. I showed up to the campus with grit to succeed."

Steve is the first to admit he had "few opportunities in life" when he earned a football scholarship to attend ENMU in 1970. Still, he's turned the opportunity to earn a degree into a highly successful and lucrative sports management career in which he's managed some of the world's best athletes and some lucrative portfolios. He owned the sports agency Gaylord Sports Management before it was bought by the French company Lagardere. This was later merged into Sportfive, a sports management company with multi-million dollar clients and investments across four continents. He is currently president of Global Golf for Sportfive and Sportfive Americas.

Defensive captain Steve Loy, left, discusses strategy with defensive coordinator Chuck Shelton.
Defensive captain Steve Loy, left, discusses strategy with defensive coordinator Chuck Shelton.

Now, he's bringing his experiences back to ENMU to pass on his knowledge to the next generation of Eastern alums. He'll be speaking to the 146th graduating class, telling new Eastern graduates that "Anything Is Possible."

"I'm one of the most successful sports agents in the world, and my time at ENMU are the roots of my career," Steve said. "I'm grateful and honored to have clients I recruited 30 years ago still with me. That doesn't happen often in the sports world. I look for partnerships, not just clients or employees. I treat everyone in my business as equally as possible."

While his business success is unassailable, he began his career as a golf coach. That's understandable, given the influence former ENMU football coach Jack Scott and teammate Don Carthel (MS 75, BS 74) had on his life.

"I had a business degree, but my passion was always coaching," Steve said. "I treated everything I did like a coach, even as I ran my businesses. I treat all my clients, employees, and investors as a team — as a family. It's my responsibility to help people find a way to be better than they think they are."

Steve Loy on the sidelines during a game.
Steve Loy on the sidelines during a game.

"That came from my time under Coach Scott," he added. "He was like a Papa Bear to all of us. I was in a brotherhood with Donny Carthel and all the players who graduated. Coach Scott was a brand-new coach with a run-down program. When we went 6-4 my senior year, it felt like we were 10-0 compared to where we started. You have to be passionate but humble, and I've tried to carry that through my life and career."

Now, he'll be speaking to new graduates of ENMU, and he has simple advice for them.

"Every person you meet has a purpose," Steve said. "You should never walk away without understanding that and realizing how you can help them or how they can help you. That will be the anchor of your life's journey." When Steve came to Eastern as a student, he found family.

Not many stories exemplify Eastern's sense of family and fellowship more than Steve Loy's. His life journey has led him back to Eastern, and Eastern welcomes him to inspire the next generation of our Greyhound family.