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Personalized Learning

Because our class sizes are small, your professors really get to know you and are heavily invested in your success. Our faculty has real-world experience to help guide you every step of the way.

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Flexible Online Program

Flexible online courses make it easy for you to earn your degree while you balance full-time or part-time work and your personal life.

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Great Deal

Many schools say they are affordable, but what does that mean? For us, it means our degree is one of the best deals you'll find among 4-year colleges in the Southwest.

Student Success! That's What We're About!

Program Highlights

  • Higher Learning Commission (HLC) accredited
  • Trusted reputation among employers for providing top-quality graduates
  • Hands-on learning opportunities
  • Qualified faculty who care about your success
  • Small class sizes with a low 17:1 student-to-teacher ratio
  • Affordable tuition rates

Apply today or fill out the form to contact an advisor to see if this program is a good fit for you.

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Get Started Today!

We'd love to hear from you! You can give us a call or fill out the form to get more information.


Pattarapong Burusnukul

Dr. Pattarapong Burusnukul

College of Business

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Program Details

Any company, regardless of its type, strives to meet the needs and wants of its target customers. This applies to both profit-oriented and non-profit organizations, as well as those that produce goods or services. A business's product must benefit and be accessible to customers; customers must understand the value that the company’s product creates. Marketing is an integral part of any business.

Earning a BBA at ENMU with an emphasis in Marketing provides or a future in many industries and organizations. Undergraduate students majoring in business and focusing on marketing at ENMU are prepared for their future roles in the workplace. They can use their knowledge of marketing and evaluative skills to create and adjust marketing endeavors and other related business activities. BBA graduates will be equipped to positively impact and support the long-term viability of organizations in the current fast-paced business landscape.

BBA emphasis in Marketing Program Notes

  • Flexibility for future career.
  • Integral part of any business.
  • Challenging and creative endeavors.
  • Impacting the world.
  • Contributing to organizational success.

Scholarships and Financial Assistance

We are committed to helping you finance your education. In addition to grants, loans and scholarships offered by Financial Aid and Enrollment Services, there are also many scholarships for current students available through the ENMU Foundation.

Learn more about ENMU scholarships

Learning Format

ENMU's business degrees are designed to be completed online, in person, or with a combination of online and in-person, providing a flexible learning schedule that will work for you. You'll be completing assignments, readings, papers, tests, and projects throughout the semester.

This concentration includes the following course format(s):

  • Courses where recorded and live lectures via Mediasite connect you with professors and other students on your own time (labeled "AW")
  • Courses that are completely online and offered through Canvas, with no recorded lecture or in-person students (labeled "WW")

Hands-On Experience/Special Opportunities

The program will work with students based on individual needs and personal goals toward future advanced degrees and/or careers.

Faculty and Advising

The program faculty are committed to responsible academic advising. We assist you in scheduling the most suitable courses for your plans and background, helping you in your professional journey.

Faculty members are experts in their areas of advising. They are up-to-date with the admission requirements for the programs they advise. This means you will receive the appropriate academic advice when you need it.

Academic Help and Resources

We want to make sure you get the support you need. We offer flexible tutoring services, including the ENMU Writing Center which is available to help you improve your writing and help you clearly communicate for written, school-related projects and assignments.

We also have online databases, journal articles, and eBooks accessible through the Golden Library. ENMU librarians are available virtually, via phone and email to provide assistance, so you'll always have the help you need to take advantage of library resources, even if you're sitting in front of your computer at home.

See our library services

Service and Mutual Interest Organizations

If you would like to get more involved, ENMU provides the opportunity to use the skills you'll gain while working on your degree to hold leadership positions in our many organizations. At ENMU, you will be able to explore more than 50 student organizations that range from academic, cultural, multicultural, service, special interest and fraternities/sororities.

If you see a need for an organization we don't have, you can even start your own.

See student organization information

Career Opportunities

  • Marketing Positions
  • Product Development
  • Marketing Research

Career Services for Students

Career Services offers free job placement assistance to all ENMU students, so if you are looking for a job, we can help you find it.

We offer many resources including various workshops throughout the year covering topics like resume writing, interviewing for jobs, and more! ENMU students can receive individual assistance with networking, social media, resume writing, and mock interviews from our staff.

Read more about career services for students

Additional Degree Information

You can find additional information about the program, including the courses you will take in this program at Eastern.

BBA emphasis in Marketing Sample Degree Plan


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